ButcheryIt started with one finger.
Why a pork shop in the Klang Valley holds itself to the standard of a wet-market auntie, and what that means for every kilo we deliver.
Chapter one · The market
Six in the morning, under the red lamps.
Most of us learned to buy pork the same way. Someone older took us to the wet market early, before the heat, and showed us what to look for. Press the meat. It should spring back. The fat should be white and firm. If it smells of anything, walk on.
That was the standard. The butcher knew your family, cut what you asked for, and told you when the belly was better tomorrow.
Chapter two · The gap
Then life got busier.
Fewer people have the morning free for the market. Restaurants need the same cut every week, in the same size, without someone driving out at dawn. Supermarket trays are convenient, but you rarely know how long the meat has been sitting there.
We wanted the morning-market standard without the morning trip.
Chapter three · Butchery
So we built a butcher that comes to you.
Butchery buys from local farms, portions and packs every order with care, and keeps the meat between 0 and 4°C until it reaches your kitchen. Home cooks and hawker stalls order from the same cold room.
The finger test is still how we judge ourselves. If a cut fails it when it reaches you, we replace it.
What we hold to
Three rules we don't bend.
Local farm, short trip.
The less time pork spends travelling, the better it tastes. We buy local so the meat reaches our block quickly.
Every pack weighed and labelled.
Each pack shows the cut and its weight, so what arrives is exactly what you ordered.
Cold the whole way.
0–4°C from the cutting room to your door. Fresh pork stays fresh and never sees a freezer.
Meet our mascot
The happiest pork chop in Selangor.
Our mascot shows up wherever there's good news about pork. Six moods, one job: making ordering meat a little more cheerful.
The company
Who runs Butchery.
- Company
- O2O Alliance Sdn. Bhd.
- Registration
- 202001017909 / 1374229-M
- Marketing office
- Unit B-01-3A, 3 Two Square, No.2, Jalan 19/1, Section 19, 46300 Petaling Jaya, Selangor Darul Ehsan, Malaysia.
- [email protected]
- +60 12-285 8218
- Halal status
- Non-halal. Pork products only.
Who cooks with Butchery
From Sunday soup pots to Saturday night service.
"The ribs were already chopped the right size for bak kut teh. I just washed them and put them in the pot."
"Every Monday the collar comes in the same weight and the same thickness. My char siu tastes the same every day now."
"We switched our hot pot slices to them. Customers noticed the pork doesn't shrink in the soup."
Taste the difference a short trip makes.
Order your first kilo and do the finger test yourself.